Abstract: Techniques are disclosed for generating and modifying digital content including graphical representations of items offered within an electronic catalog. Various interfaces are provided to enable a user to create digital content utilizing graphical representations of these items. Once created, the digital content may be shared with other users and feedback may be obtained from the recipients of the digital content.

Abstract: Techniques described herein include systems and methods for enhancing content consumption experiences by synchronizing one or more devices to add immersive environmental effects to an area. In embodiments, a database of device capabilities and device identifiers for a plurality of devices associated with a location may be maintained. Information may be obtained that identifies that a particular portion of content has been consumed. Metadata associated with the particular portion of content may be identified based at least in part on the information and the database. The metadata may comprise definitions for providing environmental stimuli to the location where the environmental stimuli may correspond to the particular portion of content. Environmental stimuli may be presented within the location by invoking application programming interface calls for a portion of devices of the plurality of devices based on identifying the metadata and the device identifiers for the portion of devices.

Abstract: Techniques described herein include systems and methods for enhancing content consumption experiences by synchronizing one or more devices to add immersive environmental effects to an area. In embodiments, a database of device capabilities and device identifiers for a plurality of devices associated with a location may be maintained. Information may be obtained that identifies that a particular portion of content has been consumed. Metadata associated with the particular portion of content may be identified based at least in part on the information and the database. The metadata may comprise definitions for providing environmental stimuli to the location where the environmental stimuli may correspond to the particular portion of content. Environmental stimuli may be presented within the location by invoking application programming interface calls for a portion of devices of the plurality of devices based on identifying the metadata and the device identifiers for the portion of devices.