Abstract: A system for transmitting power and data between two circuit boards may include a fixed circuit board having a primary coil and a rotatable circuit board having a secondary coil. The system may further include a sensor in communication with the secondary coil of the rotatable circuit board. The fixed circuit board's primary coil may be inductively coupled to the secondary coil and may provide power and receive data from the sensor when inductively coupled to the secondary coil.

Abstract: This disclosure relates to providing content (e.g., marketing content) to an individual based on a psychographic profile of an individual. The method includes obtaining a psychographic profile of an individual. The psychographic profile comprises one or more psychographic dimensions associated with the first individual and a psychographic profile group. A psychographic dimension corresponds to at least one of an interest, an attitude, an opinion, a value, a behavior, or an activity of the individual. Content (e.g., marketing content) is received, the content being associated with a psychographic profile group corresponding to the psychographic profile of the individual. The content is provided to the individual based on the associated psychographic profile group of the content and the associated psychographic profile group of the individual.

Abstract: Creating an association of a user identifier linked to a mobile device with the presentation of content. A computing device may create an association between the presentation of content on a presentation device and a user identifier linked to a mobile device in response to the presentation of content. The computing device may detect a presentation event which indicates a connection between a user identifier linked to the mobile device and the presentation of content. The computing device may then send a presentation event message to a network server. Subsequently, a predefined event may be detected via the mobile device, and in response, a predefined event message, including the user identifier linked to the mobile device and the predefined event, may be sent to the network server.

Abstract: An unsupported event module may install one or more event handlers in an application, wherein the one or more event handlers are configured to catch user interface events not otherwise handled by the application. During execution of the application, one or more unsupported event handlers may record user interface events not otherwise handled by the application. The method further includes storing or transmitting one or more records of the user interface events recorded by the one or more unsupported event handlers. Other embodiments may include receiving, from a plurality of remote computing devices, records of user interface events. The recorded user interface events from a plurality of computers implementing instances of an application may be aggregated to generate a report indicting the number of user interface events not otherwise handled for the application.

Abstract: A system and method is disclosed for bidding on search engine marketing keywords at a search engine. The system comprises a bid management system, which is configured to bid on keywords at a search engine, configured to determine a keyword for evaluation and one or more measures for the keyword. The measures are dependent on social media content hosted by one or more social media platforms. The bid management system uses the social media measures to determine a level of popularity for the keyword based at least in part on the one or more measures.

Abstract: A method and system for performing a cash value adjustment to an insurance policy issued by an insurer and owned by a policy owner, the method performed by a computer processing system. The method may include (1) inputting parameters of an insurance policy, the parameters including controlling parameters, and the controlling parameters including: (i) a constraint dictated parameter of the insurance policy; and (ii) a driven parameter of the insurance policy. The method may further include analyzing the relationship between the constraint dictated parameter and the driven parameter; and performing a re-underwriting of the insurance policy using the parameters of the insurance policy and a set of re-underwriting criteria. The method may further include generating re-underwritten policy data to constitute a re-underwritten policy. The method may include providing an annuity.

Abstract: Systems and methods for are disclosed for providing integrated display of data metrics from different data sources. In some embodiments, an icon representing a de-limited data file can be positioned on a graphical interface that displays first metrics data for a first time period. An integration module can respond to the positioning of the icon by determining that the de-limited data file includes second metrics data for a second time period at least partially overlapping with the first time period. The integration module can update the graphical interface to display at least some of the second metrics data from the delimited data file with the first metrics data. The first metrics data and the second metrics data can be displayed for at least an overlapping portion between the first and second time periods.

Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: Methods and techniques are disclosed for matching user profiles on distinct social media platforms. A first profile is retrieved from a first social media platform. The first profile is identified by one or more search criteria. Responsive to identifying an instance of the one or more search criteria on a second social media platform, a first probability is determined. A second profile is identified by the one or more search criteria on the second social media platform. The first probability predicts whether the second profile is associated with an entity associated with the first profile. The determining the first probability further comprises comparing an attribute of the first profile to an attribute of the second profile. Responsive to determining that the first probability exceeds a threshold, a match indicating that the second profile is associated with an entity associated with the first profile is recorded.

Abstract: This disclosure relates to providing content (e.g., marketing content) to an individual based on a psychographic profile of an individual. The method includes obtaining a psychographic profile of an individual. The psychographic profile comprises one or more psychographic dimensions associated with the first individual and a psychographic profile group. A psychographic dimension corresponds to at least one of an interest, an attitude, an opinion, a value, a behavior, or an activity of the individual. Content (e.g., marketing content) is received, the content being associated with a psychographic profile group corresponding to the psychographic profile of the individual. The content is provided to the individual based on the associated psychographic profile group of the content and the associated psychographic profile group of the individual.

Abstract: Methods and techniques may be provided for matching user profiles on distinct social media platforms. A first profile is retrieved from a first social media platform. The first profile is identified by one or more search criteria. Responsive to identifying an instance of the one or more search criteria on a second social media platform, a first probability is determined. A second profile is identified by the one or more search criteria on the second social media platform. The first probability predicts whether the second profile is associated with an entity associated with the first profile. The determining the first probability further comprises comparing an attribute of the first profile to an attribute of the second profile. Responsive to determining that the first probability exceeds a threshold, a match indicating that the second profile is associated with an entity associated with the first profile is recorded.

Abstract: A content analyzer retrieves content items from one or more content sources. The content items have a corresponding date and time assigned representing when the content item was published. The content analyzer is further configured to determine a frequency count for each of a plurality of terms within the plurality of content items for a specified time period. In some embodiments, the content analyzer identifies a change in the frequency count for each of the plurality of terms relative to a respective baseline frequency count for the respective one of the plurality of terms. In some embodiments, a report representing the change in the frequency count for each of the plurality of terms is generated.

Abstract: A method, system, and computer-readable storage medium are disclosed for accurately estimating the audience of digital content. A plurality of user interactions occurring on a digital device are received, wherein digital content is displayed on the digital device. Based on the plurality of user interactions, a total number of unique viewers of the digital content on the digital device is estimated.

Abstract: Systems and methods for are disclosed for providing integrated display of data metrics from different data sources. In some embodiments, an icon representing a de-limited data file can be positioned on a graphical interface that displays first metrics data for a first time period. An integration module can respond to the positioning of the icon by determining that the de-limited data file includes second metrics data for a second time period at least partially overlapping with the first time period. The integration module can update the graphical interface to display at least some of the second metrics data from the delimited data file with the first metrics data. The first metrics data and the second metrics data can be displayed for at least an overlapping portion between the first and second time periods.

Abstract: A system and method is disclosed for measuring contributor weight or influence in social media. Content posted by a user on one or more social media platforms is identified. The identifying the content posted by the user includes searching the one or more social media platforms for content posted by the user with identifying information. Downstream content associated with the content posted by the user is identified. Metrics measuring a contributor weight of the user based on the downstream content are calculated.

Abstract: Systems and methods for are disclosed for providing integrated display of data metrics from different data sources. In some embodiments, an icon representing a de-limited data file can be positioned on a graphical interface that displays first metrics data for a first time period. An integration module can respond to the positioning of the icon by determining that the de-limited data file includes second metrics data for a second time period at least partially overlapping with the first time period. The integration module can update the graphical interface to display at least some of the second metrics data from the delimited data file with the first metrics data. The first metrics data and the second metrics data can be displayed for at least an overlapping portion between the first and second time periods.

Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: Methods and systems for segmenting traffic based on geography include assigning coordinate location data received with respect to members of a plurality of computing devices to analytics data associated with a plurality of requests for content received from respective ones of the plurality of computing devices. A geographical location of interest is defined. The defining the geographical location of interest includes designating a plurality of points defining boundaries of the geographical location of interest. Respective ones of a plurality of traffic segments are assigned to the plurality of requests for content based in part upon a comparison of the geographical location of interest to coordinate location data assigned to respective ones of the plurality of requests for content. Network traffic metrics are generated for ones of the plurality of traffic segments. The request traffic metrics describe request behavior associated with particular segments of the plurality of traffic segments.

Abstract: Methods and techniques may be provided for matching user profiles on distinct social media platforms. A first profile is retrieved from a first social media platform. The first profile is identified by one or more search criteria. Responsive to identifying an instance of the one or more search criteria on a second social media platform, a first probability is determined. A second profile is identified by the one or more search criteria on the second social media platform. The first probability predicts whether the second profile is associated with an entity associated with the first profile. The determining the first probability further comprises comparing an attribute of the first profile to an attribute of the second profile. Responsive to determining that the first probability exceeds a threshold, a match indicating that the second profile is associated with an entity associated with the first profile is recorded.

Abstract: A plurality of user interface (UI) actions from a particular user is detected via a user interface of the application. The plurality of UI actions is analyzed to determine a usage pattern for the particular user. A modification to the user interface is determined based on the determined usage pattern. The determined modification in the user interface is implemented to customize the user interface of the application for the particular user. The determined modification may be stored in a user profile for subsequent use.