Abstract: A system, a machine-readable storage medium storing instructions, and a computer-implemented method are directed to a Peer Driven Editing Engine (hereinafter “PDE Engine”) that updates a profile of a target member account in a professional social network service (hereinafter “social network”) based on information provided from other member accounts. The PDE Engine identifies a particular type of profile attribute of a member account in a social network. The PDE Engine determines a target member account qualifies for an update with the particular type of profile attribute. The PDE Engine generates a prompt based on the particular type of profile attribute. The PDE Engine generates profile update content based on the target member account's response to the prompt. The PDE Engine includes the particular type of profile attribute in the target member account according to the profile update content.