Abstract: A reel assembly machine for assembling a bottom flange and a top flange to a reel core of a reel includes a lower assembly device including a support plate for supporting the bottom flange of the reel. The lower assembly device includes a locating jig for positioning the bottom flange on the support plate. The lower assembly device includes a lower staple gun configured to staple the bottom flange to the reel core. The reel assembly machine includes an upper assembly device including a pressure plate configured to press against the top flange and hold the reel core between the bottom flange and the top flange. The upper assembly device includes an upper staple gun configured to staple the top flange to the reel core.