Abstract: A system and a method for configuring distributed network content in real time are disclosed. The system comprises a network, a plurality of user terminals and at least fist and second servers, all being connected to the network. The first server stores network content and distributes it according to network requests of remote user terminals. Each user terminal communicates data representative of user interaction with at least a portion of the network content to the second server, at which it is stored. The second server processes the stored data into respective network content-configuring data for each user terminal and the first server distributes next network content to each user terminal according to the respective network content-configuring data received from the at least second server.