Abstract: The present invention relates to thiazolium dyes, laundry care compositions comprising one or more thiazolium dyes, processes of making such dyes and laundry care compositions and methods of using same. The dyes, compositions and methods of the present invention are advantageous in providing improved hueing of fabric, including whitening of white fabric, while avoiding significant build up of bluing dyes on the fabric.

Abstract: The present invention relates to thiazolium dyes, laundry care compositions comprising one or more thiazolium dyes, processes of making such dyes and laundry care compositions and methods of using same. The dyes, compositions and methods of the present invention are advantageous in providing improved hueing of fabric, including whitening of white fabric, while avoiding significant build up of bluing dyes on the fabric.

Abstract: The present invention relates to a solid laundry detergent composition comprising: (a) from 0.

Abstract: The present invention provides a solid particulate laundry detergent composition comprising: (a) from 2 wt % to 20 wt % clay; and (b) from 0.5 wt % to 10 wt % polydimethylsiloxane; and (c) from 0.1 wt % to 5 wt % flocculating component; and (d) from 5 wt % to 25 wt % anionic detersive surfactant; and (e) from 1 wt % to 22 wt % zeolite; and (f) from 12 wt % to 30 wt % carbonate, wherein the clay and polydimethylsiloxane are present together in the composition in the form of a co-particulate admixture.

Abstract: The present invention provides a solid particulate laundry detergent composition comprising: (a) from 2 wt % to 20 wt % clay; (b) from 0.5 wt % to 10 wt % polydimethylsiloxane; (c) from 0.1 wt % to 5 wt % flocculating component; (d) from 5 wt % to 25 wt % anionic detersive surfactant comprising a substituted or unsubstituted linear or branched alkyl benzene sulphonate; (e) from 1 wt % to 22 wt % zeolite; wherein the weight ratio of zeolite to alkyl benzene sulphonate is from 0.1:1 to less than 2.8:1, and wherein the clay and polydimethylsiloxane are present together in the composition in the form of a co-particulate admixture.

Abstract: The present invention relates to a granular laundry detergent composition comprising: (i) from 5 wt % to 55 wt % anionic detersive surfactant; and (ii) from 0.5 wt % to 10 wt % non-ionic detersive surfactant; and (iii) from 0.5 wt % to 5 wt % cationic detersive surfactant; and (iv) from 0 wt % to 4 wt % zeolite builder; and (v) from 0 wt % to 4 wt % phosphate builder.

Abstract: The present invention relates to a granular laundry detergent composition comprising: (i) from 8 wt % to 55 wt % anionic detersive surfactant; and (ii) from 2 wt % to 8 wt % non-ionic detersive surfactant; and (iii) from 0 wt % to 4 wt % zeolite builder; and (iv) from 0 wt % to 4 wt % phosphate builder; and (v) optionally an enzyme, preferably a protease in an amount of at least 11 mg, preferably at least 15 mg, active protease per 100 g of the composition.

Abstract: The present invention relates to an auxiliary composition, for use in the laundering or treatment of fabrics, comprising a co-particulate admix, the co-particulate admix comprises: (i) clay; and (ii) a hydrophobic component; and (iii) a charged polymeric fabric-softening boosting component; wherein the auxiliary composition further comprises a flocculating aid and optionally one or more adjunct components.