Abstract: The present invention embodiments pertain to an online recruiting system, method, and computer program product for creating, disseminating, and measuring dynamic job descriptions. The embodiments of the present invention described herein are designed to compel candidates to interact with brands and apply for advertised positions. The system is designed as an intelligent system for users to create a seamless, end to end, dynamic talent acquisition experience. The system is utilized to create dynamic job descriptions, and/or power a dynamic branded, often referred to as “white-labeled”, full scale career site. Job(s) (or job objects) may be represented by stand-alone dynamic job descriptions, employer brand pages, and/or dynamic branded full scale career sites. Users create their branding (e.g., colors, logos etc.), manually or by linking their programmed styles, and integrate their systems/networks to automate as much of job postings as they so choose.