Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for selecting ads for a video. The program and method provide for receiving a request for an ad to insert into a video playing on a client device, the request including a first content identifier that identifies a first type of content included in the video; determining a set of content identifiers associated with the first content identifier, the set of content identifiers identifying second types of content to filter with respect to providing the ad in response to the request; selecting an ad from among plural ads, by filtering ads tagged with a second content identifier included in the set of content identifiers; and providing the selected ad as a response to the request.

Abstract: The subject technology identifies a first augmented reality content generator from a first merchant and a second augmented reality content generator from a second merchant. The subject technology receives a first bid amount from the first merchant and a second bid amount from the second merchant. The subject technology determines a highest bid amount among the first bid amount and the second bid amount. The subject technology provides the first augmented reality content generator or the second augmented reality content generator to a client device based on the determined highest bid.

Abstract: Disclosed, is a geo-fence valuation system to: access usage data at a server system, the usage data collected from a set of client devices located within a geo-fenced area, and wherein the usage data comprises data objects, wherein each data object includes at least a device identifier of a source device of the usage data, and location data; identify one or more data types of the location data, wherein the data types indicate a level of precision of the location data; determine a geodensity of the geo-fenced area based on the usage data, wherein the geodensity indicates at least a number of client devices located within the geo-fenced area; and augments the geodensity of the geo-fence based on the one or more data types of the location data.

Abstract: Disclosed, is a geo-fence valuation system to: access usage data at a server system, the usage data collected from a set of client devices located within a geo-fenced area, and wherein the usage data comprises data objects, wherein each data object includes at least a device identifier of a source device of the usage data, and location data; identify one or more data types of the location data, wherein the data types indicate a level of precision of the location data; determine a geodensity of the geo-fenced area based on the usage data, wherein the geodensity indicates at least a number of client devices located within the geo-fenced area; and augments the geodensity of the geo-fence based on the one or more data types of the location data.