Abstract: Systems and methods are provided for filtering targeted content for a mobile device user located within a designated target region based on the location of the user's mobile device relative a predefined content-filter area of the target region. The predefined content-filter area corresponds to a point of interest located within the target region. When the mobile device is determined not to be located within the predefined content-filter area, content related to the point of interest is requested from a server over a network, and content received from the server in response to the request is displayed to a display of the mobile device.