Abstract: This invention is a new business model and matchmaking system designed for consumers who play competitive video games (specifically online video games). Consumers must purchase a digital commodity in order to participate in the gaming marketplace. The commodity can be a character, a vehicle, or any digital entity that has value within the gaming system. The value of this commodity will fluctuate based on its performance in the marketplace. Consumers may liquidate the entire commodity or portions of the commodity. The profit or loss at the time of liquidation is calculated by subtracting the initial value of the commodity from the final value of the commodity. The business model supports real foreign currencies in addition to arbitrary online game currencies.