Abstract: A license plate sized, light-transmitting, indicia plate is uniformly illuminated and carried in the available license plate mounting area of a vehicle. The light-transmitting plate is spaced and supported from the vehicle, preferably by a housing and a lighting assembly is carried within the supporting housing and provides substantially uniform illumination of the indicia plate with a plurality of lighting devices, electrically and mechanically carried in a spaced array by the supporting means. The resulting illuminated display can provide an eye-catching and attractive decoration of the available license plate area of a vehicle with all of the various indicia used in the past by vehicle owners to advertise their associations with various organizations, or with clever slogans and statements, cartoons and other such alphanumeric and pictorial indicia.