Abstract: Systems and methods for analyzing the consumption of transmitted audio visual content are disclosed. The methods may comprise analyzing content viewed by consumers and updating the profiles of that content and/or the consumers accordingly, such as a method for analyzing the consumption of AV content by consumers comprising: assigning to each AV asset a tag comprising a unique asset ID and a multiple-entry asset qualification tag; assigning to each consumer a multiple-entry consumer qualification tag; and assigning to a consumer a new consumer qualification tag that is derived from a weighted combination of an existing consumer qualification tag associated with the consumer and an asset qualification tag of a selected AV asset, the consumer having requested the selected AV asset.