Abstract: Routing telephone-based sales leads through a sales lead management system. A sales lead vendor can provide telephone-based sales lead information to a lead management system. The lead management system can match the telephone based sales lead to a sales lead buyer and provide an indication of an amount that the sales lead buyer will pay for the sales lead. The sales lead management system can management the transfer of a telephone call associated with the telephone-based sales lead.

Abstract: A client portal for facilitating the formation and tracking of sales campaigns. Client information, containing client attributes, may be received by the client portal through a graphical user interface. The client information may be normalized. Sales campaigns may be formed that have attributes including: client information, sales-lead types and/or other attributes. Campaign rules may be associated with the campaigns that apply to the sales leads to be associated with the sales campaign. Such rules may include type or geographic area restrictions. Sales leads may be monitored to determine conversion information associated with the sales leads and/or the sales campaigns to facilitate optimization of the sales campaigns.

Abstract: Managing online sales lead information by receiving sales lead information over the Internet from an online sales lead source. At least some of the sales lead information is validated by the execution of validation rules that normalize the format and/or identity of the sales lead information. A scoring algorithm is executed for each of the validated sales lead information to generate a score based on one or more attributes of the validated sales lead information. A representation of validated sales leads is generated for validated sales lead information having a score above a minimum threshold. The representation having a format that is readable by a client and displayable on the user display associated with the client.