Abstract: In this invention, systems and methods for providing customized advertising content are provided. A publisher or a content owner may generate an image of, for example, an advertising unit. More particularly, the image may be generated to coordinate with the publisher or content owner's webpage. The image is then published with the content of the advertisement. By providing code or script in the publisher's webpage, the publisher may then request the customized advertising content, so that the browser sends a request for the customized advertising content. Thus, when a user views the publisher's webpage, the customized advertising content is presented, which includes the advertising content and the generated image.

Abstract: Systems and methods are provided for adding an advertisement to a web page by associating advertisements with one or more visual objects e.g., text and/or pictures. Embodiments of the present invention include a method for selecting visual objects and associating the visual object with an advertisement after the web page has been displayed to the user. The visual object may be selected in part based on the user's interactions with the web page. An additional embodiment of the present invention displays the associated advertisement after a user clicks on or hovers over the selected visual object.

Abstract: A system, method, and computer-readable media are presented for displaying an interactive viewer associated with an advertisement within a user interface. In one aspect, the system includes an advertisement manager for providing advertisements in response to request from clients. The system further includes a rendering component for determining if an advertisement has an associated interactive viewer, determining features associated with the advertisement, and displaying the interactive viewer including the determined features. Additionally, the system includes an event tracking module for monitoring a user's interaction with the interactive viewer, and reporting feedback regarding the interaction to the advertisement manager.