Patents by Inventor KEVIN RIEDY

KEVIN RIEDY has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Publication number: 20090319378
    Abstract: In this invention, systems and methods for providing customized advertising content are provided. A publisher or a content owner may generate an image of, for example, an advertising unit. More particularly, the image may be generated to coordinate with the publisher or content owner's webpage. The image is then published with the content of the advertisement. By providing code or script in the publisher's webpage, the publisher may then request the customized advertising content, so that the browser sends a request for the customized advertising content. Thus, when a user views the publisher's webpage, the customized advertising content is presented, which includes the advertising content and the generated image.
    Type: Application
    Filed: June 20, 2008
    Publication date: December 24, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: ALEKSEY SINYAGIN, KEVIN RIEDY, VIKAS SINGH, HRISHIKESH M. BAL
  • Publication number: 20090144124
    Abstract: Systems and methods are provided for adding an advertisement to a web page by associating advertisements with one or more visual objects e.g., text and/or pictures. Embodiments of the present invention include a method for selecting visual objects and associating the visual object with an advertisement after the web page has been displayed to the user. The visual object may be selected in part based on the user's interactions with the web page. An additional embodiment of the present invention displays the associated advertisement after a user clicks on or hovers over the selected visual object.
    Type: Application
    Filed: November 30, 2007
    Publication date: June 4, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: ARUNGUNRAM C. SURENDRAN, LEE-MING ZEN, HRISHIKESH M. BAL, TAREK NAJM, KEVIN RIEDY