Abstract: Methods and systems for delivering a creative are disclosed. Initially, a first tag including a first link to the creative to be displayed on a webpage to be displayed on a first device is received. Next, a second tag corresponding to the first tag is generated, where the second tag includes a second link to a first set of instructions including instructions to forward a first rating request. The second tag is forwarded to a creative provider. Then, it is determined, based on first metadata of the first rating request, that a first rating satisfies a first set of parameters. Finally, the first tag including the first link to the creative is forwarded in response to the determination that the first rating satisfies the first set of parameters.