Abstract: A system and method (100) for use by consumers for facilitating the grocery shopping experience for providing food and grocery multimedia content that includes a first computer system (110) for providing an executable software product to a consumer containing program instructions for food recipe selection (203), displaying multimedia advertising content (231), and preparing a shopping list (251). A second computer system (107) uses the executable software product for coordinating selected food recipes (223) with the multimedia content (231) for assisting the consumer in meal preparation. The consumer may coordinate selected food recipes by supplying the executable software product with a plurality of variables to provide at least one recipe fitting the consumer's criteria. These variables include total days, number of servings, target caloric number, and total purchase amount.