Abstract: In some examples, a method of advertising can include: facilitating providing of a first promotional code to a user, the first promotional code provides at least one privilege to the user; facilitating providing of a first software application to the user; receiving the first promotional code from the first software application; and changing one or more first elements of the first software application based on the first promotional code to alter a look and feel of the first software application. Changing the one or more first elements can include embedding promotional materials in one or more user screens of the first software application. Other embodiments are disclosed.

Abstract: A method of monitoring one or more bets includes: (a) receiving an alert comprising at least one wager on at least one sporting event; (b) receiving real-time updates comprising data representative of the at least one sporting event; (c) transforming the data representative of the at least one sporting event into a real-time probability of success of the at least one wager; and (d) transmitting the real-time probability of success to be displayed at a computing device. Other embodiments are also disclosed herein.