Abstract: A fishing lure has a generally oval tapered body with a radiused rear tip portion and is formed from a transparent plastic material. In a first embodiment, a flattened diving lip extends forwardly from a front end portion of the body. This lip may be omitted on floating or top water type lures. A cylindrical recess extends rearwardly from a front portion of the body, and receives a replaceable chemical light producing tube. A cavity in the hollow body, beneath the cylindrical recess, receives a plurality of balls. A transverse cylindrical bore adjacent the radiused rear tip portion of the body contains a cylindrical sponge which may be treated with a variety of fish attracting scents. In the first embodiment, a line attachment eyelet is secured to the upper surface of the diving lip and a pair of hook attaching eyelets are secured to the body portion.