Patents by Inventor Kevin Yin-Sin Seng

Kevin Yin-Sin Seng has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Optimization of pay per click advertisements
    Publication number: 20080243613
    Abstract: An advertising management service allows an advertiser to create an advertisement and associate keywords with the advertisement. The advertising management service submits the advertisement to multiple search engine advertising networks on behalf of the advertiser. Periodically, the advertising management service receives a performance indicator for the keywords from the search engine advertising networks. Using the performance indicator, the advertising management service identifies some of the keywords as low performing keywords. The advertising management service replaces the low performing keywords with new keywords on the multiple search engine advertising networks. The advertising management service may also periodically reallocate a budget for the advertisement among the multiple search engine advertising networks based on the performance indicator.
    Type: Application
    Filed: April 2, 2007
    Publication date: October 2, 2008
    Applicant: Microsoft Corporation
    Inventors: James Luke Silvestri, Jose D. Saura, Kevin Yin-Sin Seng