Patents by Inventor Kevinjeet GILL

Kevinjeet GILL has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Universal tag for page analytics and campaign creation
    Patent number: 10156965
    Abstract: A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
    Type: Grant
    Filed: October 27, 2016
    Date of Patent: December 18, 2018
    Assignee: Amobee, Inc.
    Inventors: Jonathan Shottan, Vishal Shah, Kevinjeet Gill
  • UNIVERSAL TAG FOR PAGE ANALYTICS AND CAMPAIGN CREATION
    Publication number: 20170046029
    Abstract: A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
    Type: Application
    Filed: October 27, 2016
    Publication date: February 16, 2017
    Applicant: Turn Inc.
    Inventors: Jonathan Shottan, Vishal Shah, Kevinjeet Gill
  • UNIVERSAL TAG FOR PAGE ANALYTICS AND CAMPAIGN CREATION
    Publication number: 20140282036
    Abstract: A system for creating and using a universal tag to gather consumer data from a website for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
    Type: Application
    Filed: June 21, 2013
    Publication date: September 18, 2014
    Inventors: Jonathan SHOTTAN, Vishal SHAH, Kevinjeet GILL