Abstract: A system for a website, includes a processor and a unit running on the processor to capture interactions between a user of the website and at least one third party application embedded as an instance in a page of the website and to use the interactions to update a contact record associated with a user. The unit includes a data extractor to extract contact related information from the interactions; and a data merger to merge at least two contact records where the at least two contact records have an association with the same identified user and to merge the extracted contact related information to that of an existing contact record for the identified user according to predefined merging rules.

Abstract: A system includes at least one hub to coordinate at least one activity message between a website and at least one third party application where the at least one activity message has a standardized format, and an activity coordinator to listen to the at least one activity message and at least to add data extracted from the at least one message to a stream associated with at least one of an identified contact and an anonymous contact and where the at least one of an identified contact and an anonymous contact is a user of the website. The system also includes a contacts coordinator to retrieve and analyze contact related information from the stream and to enrich previously held information for the contact and at least one database to store the activity streams and the contact related information for use by the website and by the contact.

Abstract: A system includes at least one hub to coordinate at least one activity message between a website and at least one third party application where the at least one activity message has a standardized format, and an activity coordinator to listen to the at least one activity message and at least to add data extracted from the at least one message to a stream associated with at least one of an identified contact and an anonymous contact and where the at least one of an identified contact and an anonymous contact is a user of the website. The system also includes a contacts coordinator to retrieve and analyze contact related information from the stream and to enrich previously held information for the contact and at least one database to store the activity streams and the contact related information for use by the website and by the contact.