Abstract: A method and apparatus for providing immediate assistance based on a required service. The method includes classifying (202) a plurality of profiles for a plurality of services required by a source communication device. The method further includes selecting (204) one of the profiles and assigning (206) a priority to the profiles based on the service required. Upon selecting the profiles and assigning a priority to the profiles, the method further includes initiating (210, 216) a service request based on the selected profile. The service request enables the source communication device to establish a call with at least one of the plurality of target communication devices located near the source communication device, wherein the call is established based on the priority assigned to various profiles in the service request.