Abstract: A rich-media content and branding method and system enable interactive creation of an exciting environment in which branded advertising subtly influences consumers who are enjoying a high-quality, entertaining, rich-media experience. Embedded rich-media players are bordered by branding information such as identification of source and e-mail click-on buttons to facilitate communications between sponsors and consumers, contributions by consumers to the sponsors' digital storehouse, and to facilitate viral exposure of content and brands to prospective consumers through on-line social interaction and networking at widely distributed and varietal user nodes, e.g. cell phones, PDAs, notebook computers, desktop computers, television (TV) set-top adapters, etc.