Abstract: Provided herein are systems and methods for a perception and feeling tool having multiple modules configured to allow participants to express perceptions and feelings at one or more moments during, for example, a study. The perception and feeling tool can be configured to record the participants' perceptions and feelings at the one or more moments during the study as collected data, as well as display results for any one or more of the participants or an aggregate of all the participants for the perceptions and the feelings at the one or more moments. A collection module can be configured to collect raw data including the participants' perceptions and feelings. One or more analytical modules can be configured to apply analytics to the raw data. One or more servers can be configured to deliver user interfaces to the participants and allow the participants to express the study.