Abstract: A bottle organizer includes a tray having a U-shaped open-ended channel for insertably receiving a plurality of food product containers such as bottles with baby formula. The tray has a bottom with a pair of upstanding U-shaped walls that have opposing spaced-apart surfaces defining the channel. Indicia is disposed at the open ends of the channel denoting an entrance and an exit respectively. Fastener elements such as suction cups may be employed to hold the tray onto a storage shelf and the length of the channel is substantially equal to the length of the plurality of bottles or containers held within the channel between its opposite ends. An ancillary storage compartment is defined in the central area between opposing surfaces of the inner wall.