Abstract: Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

Abstract: Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

Abstract: Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

Abstract: Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

Abstract: Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

Abstract: Affinity scores are computed for a plurality of user accounts, each affinity score quantifies an affinity of a user account to a content creator of one or more digital objects hosted in a content hosting platform. Each affinity score is computed by collecting interaction data for the user account corresponding to the content creator, normalizing the collected interaction data using a total activity data of the user account on the content hosting platform and attribute data associated with the content creator, and generating the affinity score using the normalized interaction data.

Abstract: In accordance with an embodiment, described herein are a system and method for providing advertisement content in a media content or streaming environment. A media device, operating as a client device, can receive and play media content provided by a media server. An advertisement server can be used to determine advertisements or other promoted content to be delivered to the client in connection with the provided media content. An optimization service extends the advertisement server's in-built delivery optimization engine or functionality, for example by providing line-item tweaks to manipulate advertisement priority, effective price, or creative rotations; or by providing real-time bidding or pricing tweaks to allow content provider advertisements to compete dynamically with advertisements trafficked by the advertisement server. The advertisement delivery process can be adjusted for particular users, or to address behavioral attributes.

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for delivery of media content and advertisement or other sponsor-directed content across a connected media environment. Playback can selectively follow a user from one location to another location, or from one media device to another media device, either maintaining a same session or switching sessions depending on the user's location, media device used, and user activity. Playback of advertisement or other sponsor-directed content can be synchronized between different areas of the connected media environment, or between different media devices, for example between a secondary device such as an audio speaker in a particular room, which is being controlled by a primary device such as a smartphone in another room.

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for providing music-styled advertisement or other sponsor-directed content. Metadata describes media content that can be streamed or otherwise provided to a user's media device. A media streaming logic and targeting service analyzes a playing media content, and selects advertisements for delivery in conjunction with that content. For example, the system can determine a genre, tempo, or mood of music being streamed during a session, and select advertisements targeted to a style of music. Information associated with the user, for example their location, can be used to predict their mood, and select appropriate advertisements. Advertisements can also be selected based on an analysis of, for example, a playlist description or a song lyrics.

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.

Abstract: Described herein are techniques for streaming digital media content, such as music, video, or television content. In accordance with an embodiment, the system includes support for selection of targeted advertisement or other sponsor-directed content based on a playlist context. A media device enables access by a user to one or more playlists of media content at a media server. Advertisements can be selected for providing to the user, based on one or more characteristics of a playlist, such as the playlist's description, or the playlist being part of an advertisement campaign. For example, a playlist bearing a particular descriptive title can be used to trigger advertisements that may be relevant to that descriptive title. Adding a particular song to a playlist can be used to trigger advertisements that may be relevant to that song.