Abstract: An inset grip-configured, drop-reducing, drinking apparatus, including a mug having an exterior surface and interior surface, a hand-configured depression in said mug, said depression including extension for fingers and thumb portions into interior of said mug, fitting the palm and fingers of the user, and wherein the exterior surface of said mug covers the finger and thumb portions of said hand-configured depression. An inset grip-configured drop-reducing drinking apparatus, including a mug impressed with a hand-configured depression contoured to substantially match the natural gripping shape of a hand. A user's hand can be partially enclosed within the sidewall of a mug when gripping the mug. The partial enclosure can constitute pockets for receiving the fingers and thumb of a user, said pockets extending into the interior space of the mug.