Abstract: Disclosed are various embodiments for generating recommendations for one or more items related to a topic of interest. In one embodiment, one or more items are identified that are related to one or more topics of ephemeral interest. A subset of the identified items may be selected to recommend to a plurality of users. One or more users may then be sent a notification comprising the recommendations for one or more of the items in the subset.

Abstract: Pages presented by an on-line merchant are configured to create ambience appropriate for products referenced by the pages. An appropriate theme defining visual and/or audible elements may be applied to each requested page to create the ambience. The theme may be customized for a particular geographic location. Keywords associated with a requested page may be identified and utilized to select a theme appropriate for the requested page. An association between product categories and themes may be defined. Keywords associated with a requested page and the categories might be utilized to identify a category. Once the category has been identified, the theme associated with the category may be applied to the requested page. The themed page may be provided for display at a customer computer. The amount of time spent by customers on themed pages may be determined and utilized to determine whether to theme certain pages or categories of pages.