Abstract: A proximity-based awareness system that includes a mobile computing device for each user and a system server in communication with the mobile devices. The system server may enable the user to create and edit a personal profile; broadcast the profile to another user; enable the user to search for and view another's personal profile and an event profile; bookmark an interesting event and an interesting user based on keywords; store a profile image or profile video associated with the user, and designate a virtual presence at a location. Each mobile device includes a processor that may determine the location of the user; provide an interface to enable the user to interact with the system server, transmit information to the system server, and display information received from the system server; and allow the user to enter keywords. As such, the system allows users to become aware of other nearby users.