Abstract: A method for managing and analyzing a digital presence throughout a content delivery network providing multiple channels for content delivery may include storing and distributing content in response to user requests using a plurality of edge servers. The method may also include managing a digital presence using a digital presence controller, the digital presence controller including a plurality of service modules that each manage and analyze at least one aspect of the digital presence. The plurality of service modules may manage the digital presence according to functional rule sets. The plurality of service modules may generate analytics descriptive of at least one aspect of the digital presence. The method may additionally include receiving inputs that control the digital presence by adjusting the functional rule sets and providing a quantitative assessment of the digital presence based on the analytics.

Abstract: A method of generating a quantitative assessment of a connection between a content distributor and a user may include accessing social networks on which the content distributor maintains an account, and receiving an input indicating the user. The method may also include passing an indication of the user to the social networks, and receiving data descriptive of connections and interactions of the at least one user account in the plurality of social networks. The method may additionally include calculating a value score based on the data descriptive of the connections and interactions of the user account in the plurality of social networks, where the relationship value score indicates a potential for generating new sales for the business through the user. The method may further include adjusting one or more policies that control how content is distributed from the content distributor to the user.