Abstract: A heel strap device configured to secure a person's heel to a shoe and properly guide the heel back into the shoe. The device has an elastic band that provides both a downward and forward force. The band has a bottom section, heel section, left side section, and right side section. The bottom section is affixed to the sole of a shoe. In a separate embodiment, the band also has a nub affixed to the top of the heel section that is configured to prevent the band from slipping down on the heel and to provide aesthetic benefits to the device. In another embodiment, the device is integrated with a shoe instead of being separately attached to the shoe insole.