Patents by Inventor Kirthi Kalyanam

Kirthi Kalyanam has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method and System for Measuring the Effectiveness of Search Advertising
    Publication number: 20130325588
    Abstract: Embodiment of the present invention relate to algorithms for computing the causal effect of position in search engine advertising listings on outcomes such as click-through rates and sales orders.
    Type: Application
    Filed: June 4, 2013
    Publication date: December 5, 2013
    Inventors: Kirthi Kalyanam, Sridhar Narayanan