Abstract: Methods, systems, and computer programs are presented for the proactive generation of personalized content for use in communication messages. The present solutions relate to systems and methods for creating and optimizing highly personalized cross-channel content for marketing campaigns. The system, referred to as Feed Generator (FG) or Content Alchemist, utilizes Generative Artificial Intelligence (GAI) to proactively generate multi-modal content (text copy, images, audio, videos, etc.) that can be used in marketing campaigns. Additionally, powerful tracking tools are presented to monitor content performance in real-time and proactively suggest optimizations to enhance revenue generation and key performance indicators such as engagement, clicks, and conversions.

Abstract: Methods, systems, and computer programs are presented to provide a personalized view of webpages and an interactive assistant for exploring website content. One method includes operations for accessing website data of a website, and detecting a request entered by a user in a user interface (UI). One or more blocks for a webpage are generated in response to the request, where generating each block includes constructing a prompt by entering website data, user information, and block information on a prompt template; providing the prompt as input to a Generative Artificial Intelligence (GAI) tool; and utilizing the response from the GAI tool to build the block for the webpage. The method further includes causing presentation on the UI of the webpage including the generated one or more blocks.

Abstract: Methods, systems, and computer programs are presented to provide a personalized view of webpages and an interactive assistant for exploring website content. One method includes operations for accessing website data of a website, and detecting a request entered by a user in a user interface (UI). One or more blocks for a webpage are generated in response to the request, where generating each block includes constructing a prompt by entering website data, user information, and block information on a prompt template; providing the prompt as input to a Generative Artificial Intelligence (GAI) tool; and utilizing the response from the GAI tool to build the block for the webpage. The method further includes causing presentation on the UI of the webpage including the generated one or more blocks.