Abstract: A display device includes pixels arranged in columns and rows, in which the pixels of a row can be selected by means of a row voltage supplied via control lines, and column voltages that correspond to the image data of the selected pixel to be displayed can be supplied via data lines, wherein mutually adjoining pixel groups arranged in a row or column, consisting of adjoining pixels of a row or column, are connected to adjoining control lines or data lines, as applicable, in alternation.

Abstract: The invention relates to a display device (2) with pixels (8) arranged in columns m and rows n, wherein the pixels of a row n can be selected by a row voltage (VROW) supplied through control lines (6), and column voltages (VCOL) that correspond to the picture data of the selected pixels to be displayed can be supplied through data lines (7). The invention further relates to a method of controlling such a display device. To obtain a display device in which an optimized picture quality is achieved in combination with a long battery life and low manufacturing costs, it is proposed to connect the mutually adjoining pixel groups arranged in one row or column, said groups comprising adjoining pixels of one row or column, to adjoining control lines (6n, 6n+1) or data lines (7m, 7m+1) in alternation. This renders it possible to control such a display device by a conventional control method.