Abstract: A IF inversion driving method writes signal voltage of the same polarity to a signal line over a 1F period, and therefore cannot prevent occurrence of crosstalk caused by coupling. Also, shading is caused. In an active matrix type liquid crystal display device including a pixel array unit 11 formed by two-dimensionally arranging pixels 20 in a form of a matrix, the pixel array unit 11 is divided into a plurality of areas (two areas 11A and 11B in a present example) in a vertical direction, while the plurality of areas being vertically scanned in order (alternately in the present example) in a unit of a row, pixels of the plurality of areas are selected in a unit of a row, and a video signal Vsig reversed in polarity in each H is written to the pixels of the selected row.

Abstract: A light-shielding plate and a first light-shielding layer are arranged between a polarizing plate and a liquid crystal layer in a peripheral region of a liquid crystal panel so that linearly polarized light transmitted through the polarizing plate, which is a reflection polarizing plate, is not incident on the liquid crystal layer, but is reflected to the polarizing plate in the peripheral region.

Abstract: A light-shielding plate and a first light-shielding layer are arranged between a polarizing plate and a liquid crystal layer in a peripheral region of a liquid crystal panel so that linearly polarized light transmitted through the polarizing plate, which is a reflection polarizing plate, is not incident on the liquid crystal layer, but is reflected to the polarizing plate in the peripheral region.

Abstract: A IF inversion driving method writes signal voltage of the same polarity to a signal line over a 1F period, and therefore cannot prevent occurrence of crosstalk caused by coupling. Also, shading is caused. In an active matrix type liquid crystal display device including a pixel array unit 11 formed by two-dimensionally arranging pixels 20 in a form of a matrix, the pixel array unit 11 is divided into a plurality of areas (two areas 11A and 11B in a present example) in a vertical direction, while the plurality of areas being vertically scanned in order (alternately in the present example) in a unit of a row, pixels of the plurality of areas are selected in a unit of a row, and a video signal Vsig reversed in polarity in each H is written to the pixels of the selected row.

Abstract: A display device according to the present invention includes: a horizontal driving circuit for sampling a video signal to signal lines Y in each horizontal period (1H); and a vertical driving circuit for sequentially scanning scanning lines X to select each row of pixels. A video signal is written to each selected row of pixels, and video signals for one field are retained. The horizontal driving circuit samples the video signal inverted in polarity in each H to the signal lines Y in each H, whereby an effect of capacitive coupling noise jumping from signal lines Y into pixels is cancelled. The vertical driving circuit sequentially scans the scanning lines X in every other H to select each row of pixels, and writes video signals of an identical polarity in the video signal inverted in polarity in each H to each selected row of pixels (1H thinned-out scanning) and retains the video signals of the identical polarity over one field.