Abstract: A display method and display apparatus. Shooting a physical medium generates a captured image from the physical medium. An image pattern on the physical medium, which includes an identification code and binary indicators, is scanned. The identification code identifies a location on a storage medium of at least one image object. Each binary indicator is associated with a corresponding status parameter and has a positive value or a null value. At least one status parameter value is acquired and has a status parameter value for each status parameter whose binary indicator has the positive value. A display object is generated in dependence on the location appearing in the identification code and the acquired at least one status parameter value. The display object and the captured image are displayed, on a display unit of the display apparatus, in an overlapping relationship in which the display object overlaps the captured image.