Abstract: A method is provided for publishing photographs taken on a mobile device. Sensor data is obtained from at least one sensor in communication with the mobile device with respect to a context of the mobile device or the user. When a photograph is taken by the user, the photograph is automatically uploaded to a predefined profile of the user on a social network. Aspects of the sensor data are also published on the profile as contextual information. The photograph and contextual information are implicitly published and shared in a fully-formed fashion. A programmed mobile device is also provided for carrying out the method.