Abstract: A common transceiver circuit for use as either a modulator or demodulator and that is implemented through a shared resource approach. This approach is particularly, though not exclusively, suited for vestigial sideband (VSB) signals. Specifically, a VSB transceiver circuit (700), through strategically located multiplexing stages, physically re-uses a complex vestigial Nyquist filter (610), a complex mixer (620) and an equalizer (785) during demodulation and modulation. The VSB transceiver also selects a particular configuration of a common complex Hilbert transform circuit (720) for use during either demodulation or modulation. In addition, the same equalizer selectively provides both channel equalization, during de-modulation, and (sin x)/x compensation, during modulation, through use of differing corresponding sets of tap coefficients.