Abstract: A weft yarn feed device (1) comprises a measuring and storing drum (7) for storing a predetermined length of a weft yarn (4) thereon for picking operation, a rotary yarn guide (6) for winding the weft yarn (4) on the measuring and storing drum (7), a feed motor (8) for rotating the rotary yarn guide (6), a drive control unit (3) for controlling the operation of the feed motor (8), and a command control unit (2) which gives commands to the drive control unit (3). The length of the weft yarn (4) wound on the measuring and storing drum (7) is detected accurately on the basis of the relation between the number of rotation of the rotary yarn guide (6) and that of the crankshaft of the loom, and a detection signal indicating the length of the weft yarn (4) wound on the measuring and storing drum (7) is fed back to the command control unit (2) to control the feed motor ( 8) properly for winding a predetermined length of the weft yarn (4) on the measuring and storing drum.