Abstract: A liquid crystal driver performs inversion driving of a plurality of data lines of a liquid crystal panel. A source driver generates a driving voltage in accordance with the brightness data indicating the brightness of a pixel, and supplies the driving voltage to the corresponding data line. A common electrode driver supplies an alternating-current common voltage to a common electrode of the liquid crystal panel. A reference voltage generating circuit includes a plurality of resistors that are connected in series between a power supply terminal and a ground terminal, and generates a plurality of reference voltages that are generated at a plurality of taps disposed at connection points of adjacent resistors. The source driver generates the driving voltage by using any one voltage selected from the plurality of reference voltages. The common electrode driver generates the common voltage by using any one voltage selected from the plurality of reference voltages.