Abstract: An aim is to provide a technique for obtaining a higher quality print image by reducing a banding caused upon printing using a printing head having nozzle rows. As a solution, an activated nozzle row is reselected each time when the activated nozzle row has discharged ink for a preset number of times, and in each scan, an interval by which the activated nozzle row discharges ink in a main scanning direction is set to be an integer multiple of a resolution of an image to be printed on a print medium in the main scanning direction.

Abstract: A cutting device includes a guide rail opposing a platen, a printer head that prints an image and Trim marks on a sheet member, a cutter blade that performs a cutting process on the sheet member, a medium feeding mechanism that feeds the sheet member from front and back, a Trim mark detection portion that detects positions of the reference marks, and a controller that sets a cutting process position to correspond to a printing position of the image, prints the image and Trim marks while feeding the sheet member forward, detects the positions of the Trim marks with the Trim mark detection portion, and performs the cutting process with the cutter blade in the cutting process position set by the controller.