Abstract: Computer-implemented systems and method are taught for scoring an internet ad and/or ranking a vendor based on a combination of quantitative and qualitative characteristics.

Abstract: A computer-implemented method for ranking vendors by combining quantitative and qualitative characteristics of a third-party ad. The claimed method commences by storing a third-party internet ad, the third-party internet ad for hosting within a server in a third-party network, then measuring a latency score of the third-party network. Then monitoring the user's behavior to measure or calculate a click-through rate (CTR) score of the third-party internet ad, and additionally processing a quality score of the third-party internet ad for use in combining the latency score, the CTR score, and the quality score to form a reputation score. The reputation score is calculated using a coefficient of correlation for the quality score, and a coefficient of correlation for the latency score and a coefficient of correlation of the CTR score. The highest possible weight is given to the quality score while retaining maximum sensitivity to changes in latency and/or CTR scores.