Abstract: An athlete service platform implemented by a server system receives a request for athletic performance information from a client computing device via a communications network. The request is initiated at an athlete-user interface of the client computing device. The server system attributes an athlete-user account of the plurality of athlete-user accounts to the request for the athletic performance information. The server system generates an augmented view of the athletic performance information based on the athlete-user account. The augmented view includes a first indicator defining a first sub-set of the performance information associated with the athlete-user account. The augmented view further includes a second indicator defining a second sub-set of the performance information associated with one or more related athlete-user accounts of the plurality of athlete user accounts. The one or more related athlete user accounts have a predefined relationship to the athlete-user account attributed to the request.

Abstract: An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.

Abstract: An athlete service platform implemented by a server system receives a request for athletic performance information from a client computing device via a communications network. The request is initiated at an athlete-user interface of the client computing device. The server system attributes an athlete-user account of the plurality of athlete-user accounts to the request for the athletic performance information. The server system generates an augmented view of the athletic performance information based on the athlete-user account. The augmented view includes a first indicator defining a first sub-set of the performance information associated with the athlete-user account. The augmented view further includes a second indicator defining a second sub-set of the performance information associated with one or more related athlete-user accounts of the plurality of athlete user accounts. The one or more related athlete user accounts have a predefined relationship to the athlete-user account attributed to the request.

Abstract: An athlete service platform implemented at a server system obtains athletic performance information and selectively stores that information in a plurality of athlete-user accounts in which each athlete-user account is associated with a respective athlete competing in one or more athletic events. The server system obtains a set of advertisement parameters from an advertiser which specify how and whether to direct one or more advertisement messages to one or more of the plurality of athlete-user accounts. The set of advertisement parameters includes at least one performance parameter. The server system identifies, with reference to the plurality of athlete-user accounts and the athletic performance information stored in those athlete-user accounts, a target athlete-user account associated with an athlete that has achieved the performance parameter as indicated by the athletic performance information. The server system directs the advertisement message to the target athlete-user account.