Patents by Inventor Krishna Pal Singh Rathore

Krishna Pal Singh Rathore has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Dynamic Pricing Model For Online Advertising
    Publication number: 20110166927
    Abstract: The present invention provides methods and systems for use in association with an online advertising auction. Advertiser bid information may be obtained, including a maximum amount per impression and a target click through rate (“CTR”). Following serving, if a delivered CTR is equal to or greater than the target CTR, then pricing per impression is at the maximum amount. If, however, the delivered CTR is less than the target CTR, then pricing per impression is at an amount equal to the maximum amount per impression multiplied by the ratio of the delivered CTR to the target CTR.
    Type: Application
    Filed: January 7, 2010
    Publication date: July 7, 2011
    Applicant: Yahoo! Inc.
    Inventors: Chaitanya Bandi, Dinesh Garg, Krishna Pal Singh Rathore, Sachin Garg, Krishna Prasad Chitrapura, Sourangshu Bhattacharya