Abstract: Methods and systems for searching and scoring look-alike web sites are provided. A web crawler can harvest text and page layout data from a website. The context of the text can be analyzed. The page layout data can be condensed. The captured text and page layout data can be stored in a database and searched. A user can provide seed data including a desirable URL and keywords. The seed data can be analyzed and compared to the database. Look-alike web pages can be identified and scored. A page scoring list can be displayed. Look-alike scoring factors can be used in an ad exchange interface.