Abstract: A method, system, and device for determining client-based user behavioral analytics includes monitoring for a predetermined behavioral event on a computing device. The predetermined behavioral event may be embodied as any event initiated by the user on the computing device such as the purchase of a product, selection of a web link, navigation to a website, etc. In response to an occurrence of the predetermined behavioral event, an affinity metric and an avidity metric are determined based on a frequency of the occurrences of the predetermined behavioral event. A behavioral index for the user is determined based on the affinity metric and the avidity metric. Additionally, in response to receiving a request for the behavioral index, the computing device may transmit the behavioral index to a content provider server or other remote computer and receive content from the content provider, which has been selected based on the user's behavioral index.

Abstract: Methods and apparatus for provision of offline advertising services are described. In one embodiment, content data is stored in a local memory of a computing device prior to going offline. Once offline, the stored content is provided from the local memory, while the metrics regarding the provided content is collected and later transmitted to a remote server. Other embodiments are also described.

Abstract: A method, system, and device for determining client-based user behavioral analytics includes monitoring for a predetermined behavioral event on a computing device. The predetermined behavioral event may be embodied as any event initiated by the user on the computing device such as the purchase of a product, selection of a web link, navigation to a website, etc. In response to an occurrence of the predetermined behavioral event, an affinity metric and an avidity metric are determined based on a frequency of the occurrences of the predetermined behavioral event. A behavioral index for the user is determined based on the affinity metric and the avidity metric. Additionally, in response to receiving a request for the behavioral index, the computing device may transmit the behavioral index to a content provider server or other remote computer and receive content from the content provider, which has been selected based on the user's behavioral index.

Abstract: Methods and apparatus for provision of offline advertising services are described. In one embodiment, content data is stored in a local memory of a computing device prior to going offline. Once offline, the stored content is provided from the local memory, while the metrics regarding the provided content is collected and later transmitted to a remote server. Other embodiments are also described.