Abstract: An applicator assembly may comprise a product comprising a first end portion and a second end portion opposite to the first end portion, wherein the first end portion comprises a first portion surface. The assembly may further comprise at least one application member surrounding at least part of the product, wherein the application member comprises an application face. The assembly may also comprise an actuatable product holder movable relative to the application member, the second end portion of the product being held by the product holder. The assembly may be configured such that, in the absence of actuation of the product holder, the first portion surface is disposed in a first position located substantially level with or below the application face. The assembly may further be configured such that actuation of the product holder causes the first portion surface to be moved to at least a second position relative to application face.