Abstract: Methods, systems, and apparatus to manage meal planning and coupon dispensing are disclosed. An example method includes parsing a message posted on a social networking service to extract a keyword by determining which of a plurality of entries relates to food; querying a recipe service using the keyword as an ingredient to produce a first set of recipes including the ingredient; comparing each of the first set of recipes to a profile corresponding to a consumer associated with the message to produce a second set of recipes customized to the consumer; and conveying at least a first one of the second set of recipes to the consumer.