Abstract: A server for identifying one or more audience opportunities for a target product, based on stored marketing data is provided that solves the above-described problem by using an automated process that aids publishers in identifying and, taking advantage of, audience opportunities for the target product. The server is configured for defining at least one existing comparable product that matches one or more characteristics of the target product, reading social media data and sales data for the target product, reading social media data and sales data for the comparable product, calculating one or more audience opportunities for the target product based on the data that was read, ranking the one or more audience opportunities for the target product based on the stored marketing data, which comprises consumer behavior data, and displaying the audience opportunities and the corresponding rankings in a geographic map.

Abstract: A server for identifying one or more sales opportunities for a target product, based on stored market data is provided that solves the above-described problem by using an automated process that aids publishers in identifying and, taking advantage of, sales opportunities for the target product. The server is configured for defining at least one existing comparable product that matches one or more characteristics of the target product, reading social media data and sales data for the target product, reading social media data and sales data for the comparable product, filtering that data by demographic factors, calculating one or more sales opportunities for the target product based on the data that was read, ranking the one or more sales opportunities for the target product based on the stored market data, which comprises consumer behavior data, and displaying the sales opportunities and the corresponding rankings in a geographic map.

Abstract: A computer system for identifying one or more marketing opportunities for a target product, based on stored marketing data, comprises a processing unit programmed for defining a target product having one or more characteristics, defining at least one existing comparable product that matches one or more characteristics of the target product, reading social media data and sales data for the target and comparable products, calculating one or more marketing opportunities for the target product based on the data that was read, ranking the one or more marketing opportunities for the target product based on the stored marketing data, which comprises consumer behavior data, such that a ranking score is generated for each marketing opportunity, and displaying the one or more marketing opportunities and the corresponding rankings scores for each marketing opportunity.