Abstract: A computerized method and system for assessing and improving the capability of a marketing organization creates output that allows for quick visualization of gaps in marketing organization maturity. Binary questions are employed to ensure inter-coder reliability for the assessment. A marketing maturity quotient (MMQ) may be generated to provide feedback on maturity along a standardized scale. A dynamic, normalized database is used in conjunction with a body of knowledge (BOK) to provide a comparison between MMQ results for an organization and those of the average and leader MMQs. A product catalog database is used to provide suggested improvements matched to particular gaps in a marketing organization.

Abstract: A computerized method and self-assessment tool for measuring the marketing capability of an organization generates a marketing maturity quotient (MMQ) to provide feedback on maturity along a standardized scale. A body of knowledge (BOK) is used to provide a comparison between MMQ results for an organization and those of the average and leader organizations. The self-assessment tool may be used as part of a marketing campaign for an enterprise, wherein the campaign owner identifies prospects for the self-assessment; configures a campaign that includes a list of prospects at organizations that may desire to use the self-assessment tool; and sends automated invitations to those prospects.